ENHANCING DIABETICS' LIFESTYLE THROUGH A SINGLE MINDED USER EXPERIENCE / 2015
We created a highly contextual mobile first experience for OneTouch (J&J) to guide diabetics and pre-diabetics throughout their daily routine, giving them all support they need and allowing them to live, as much as possible, a seamless life.
I led the first half of the project. Adam Tatz led the second half. Santiago Gomez, Mohammed Nadeemuddin and Mike Hansen were the main designers.
My role: concepting, creative direction, art direction, design
Below is a previous concept in which all suggestions would be based on the user's blood glucose numbers.