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DECONSTRUCTING A SAMBA BAND  /  2016

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Brazilian samba band Casuarina’s 7th album is very diverse. There’s pop, funk, rock, jazz, semba, and much more. Their fans, expecting “pure” samba, will surely question if this is really a Casuarina album. For the artwork to help deconstruct any pre-conceived notion of the band’s music and break every expectation, I made a few visual choices:

1. Remove any written information from the cover.

2. Break visual expectations by dividing basic shapes through the use of color, creating entirely new configurations from the most familiar forms.

3. Intentionally break the song’s titles incorrectly, playing with perceptions and creating new words that emotionally connect with the songs.

4. Create seven independent cards instead of a booklet.

5. Hide 7s everywhere. Every division of every artwork forms a 7.

At the end, the artwork achieved a lively, vibrant, slightly psychedelic vibe, consistent with Casuarina’s music choices for the album.

Design and illustrations: Diogo Montes

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AWARDS

American Graphic Design Award by Graphic Design USA  /  2016
Category: Packaging
Category: Creative Use of Color