RAPP wanted to showcase its digital capabilities during Valentine’s Day. So we were tasked with finding a fun way to do it. We created Don Cupido, a washed out cupid mariachi that lost faith in true love. To restore Don Cupido’s belief, we asked users to post a message with a song (hacked from Spotify, recently launched in the US) directly on their loved one’s Facebook wall. The more serenades were shared, the more Don Cupido got his hopes back that true love still existed.

The site was a heartfelt tribute to Latin culture in America, referencing old-style Mexican cantinas, and using hand-drawn graphics and rustic accents to bring Don Cupido’s playful character to life in a bold, vibrant and loving way.

CREDITS

Creative Officer: Marty Cooke
Executive Creative Directors: Wayne Pick / Kim Pick
Creative Director: Leo Zanis
Art Director: Diogo Montes
Copywriter: Hayley Morris
Designer: Diogo Montes
Experience Designer: Chis Worley
Photographer: Diogo Montes
Illustrator: Diogo Montes
Retoucher: Diogo Montes
Creative Technologist: Freddy Gomez
Director of Technology: Gela Fridman
Director of Digital: Craig Elimeliah
Developer: Oliver Dore
QA: Usha Palacherla
Studio Artists: Danny Rivera / Sophie Cooke / Doug Jencen / Christina Fikaris
Project Managers: Darryl Pratt / Lisa Rocanello
Broadcast Producer: Jeff Goodnow
Camera: Andrey Alistratov / Shon Mogharabi
Sound: Engin Kaplan
 
AWARD

10th Brazilian Graphic Design Biennial by ADG Brasil  /  2013
Finalist
Category: Sites